Who needs secrets? After all, the point of marketing to deliver a compelling, timely and relevant message that EVERYBODY reads, right? Other things being equal, an email list that has a 12% open rate (if you’re lucky) just can’t compare to a MOBILE list with an open rate 3, 5, or even 8 (!) times [...]

Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) [...]

With so many technological advances in recent years, almost all of us have been influenced greatly by the conveniences these technologies bring. Many of us can’t imagine doing without devices that weren’t even in existence only a few years ago. This has opened up new opportunities for businesses and individuals to capitalize on these trends [...]

The market for consumer goods and services in the United States is one of the largest in the world. Not only do US customers have one of the highest propensities to consume in the world, they also possess wide and affordable access to newly released products, services and technologies. This type of information should not [...]

Marketing is the most important part of your business. Many businesses are realizing the need to find new methods of marketing that can bring in even more business. Internet marketing is one of the most exciting new ways that you can bring your business to new levels. However, there is another method that has taken [...]

We live in an era of Mobile Communication. In the recent few years there has been a gradual multiplication in the number of companies manufacturing mobile phones. Simultaneously there has also been an equal increase in the number of mobile phone service companies and mobile solution providers. Advertisements from competing manufacturers and service/solution providers of [...]

Internet marketing is a lot like trying to get a car to run. Imagine an individual who has access to a rather large garage. In that garage are all the parts he will need to make a car function properly. Immediately he realizes that in order for the car to run he will need an [...]

Mobile Marketing means Marketing That Uses Mobile Phones. What are the promises of “Using Mobile Phones”? If one thinks for a minute, the discovery is truly amazing: “It is marketing for anyone, anywhere, anytime, not just when a person watches, sits, reads or listens!” And it seems cheap – an SMS is just a few [...]

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is [...]

If there is one thing that just about everyone in the world has in common is that they have to get from one place to another using some sort of transportation. Many people spend quite a bit of time traveling to and from one destination to another in their vehicle. During this time drivers and [...]